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    逃離城市的人們都涌向了一個地方

    逃離城市的人們都涌向了一個地方

    DANIELLE BERNABE 2021年07月28日
    北美一些農場迎來了十年來最繁忙的一年。

    對于想要擺脫封鎖的人們而言,戶外環境總是能讓他們感到放松。在新冠疫情期間,游客們紛紛希望逃離人群,感受大自然的治愈力量,大農場的生意因此大漲。

    Vista Verde農場過去16個月經歷了一系列的調整。該農場正常情況下可容納游客55人,但在2020年夏季減少了20%,如今農場持續客滿,又遭遇了人手不足的困境,這個問題在餐旅行業非常普遍。威爾森表示,隨著2021年暑期高峰來臨,等候入住的游客名單“早已大排長龍。人們可以到戶外遠離人群的地方,你能感受到被壓抑的旅游需求所帶來的影響?!?/p>

    還有一些農場迎來了自開業十年以來最繁忙的一年,例如位于蒙大拿州菲利普斯堡的洛克溪農場(The Ranch at Rock Creek)。在位于亞利桑那州圖森的Tanque Verde農場,家庭聚會業務從未間斷。該農場2021年6月的入住率比起歷史最高水平增加了一倍,創下歷史記錄。

    蒙大拿州洛克溪農場的“豪華露營”小屋。圖片來源:洛克溪農場

    隨著人們恢復群聚,從小規模休閑旅游到幾代人聚會,高端農場的業務量在不斷增長。蒙大拿州格里諾Paws Up度假村的收益經理考特尼?斯科特表示:“我們看到了大家庭包場度假和幾代人旅游的趨勢。很長時間沒有聚在一起的家人們來到Paws Up度假村歡聚一堂,這里為人們提供了帳篷或房屋等各種形式的住宿?!?/p>

    Paws Up度假村距離米蘇拉國際機場(Missoula International Airport)40分鐘的車程,占地30,000英畝,提供了寬敞的空間。度假村沒有酒店,為游客提供了僻靜的居住環境,留出了戶外用餐空間,還有100英里長的小路,讓游客們可以真正地親近自然。

    懷俄明州杰克遜霍爾斯內克河體育俱樂部(Snake River Sporting Club)鳥瞰圖。圖片來源:內克河體育俱樂部

    農場為游客提供各種有趣的(有時候是新鮮的)體驗,比如從馬身上學習人生哲理,或者安靜地聆聽雖然可怕但會令人心安的雷聲轟鳴。這些事情都很簡單,但在經過隔離和親朋好友之間的分離之后,這些體驗能夠給人們留下永恒的回憶。懷俄明州杰克遜霍爾的斯內克河體育俱樂部安排了豐富的戶外活動,讓游客們樂不思歸。該俱樂部餐旅業務總監查克?格林沃爾德表示:“游客們希望通過這里獨有的戶外活動,融入大自然,用真實的戶外體驗滋養身心?!?/p>

    游客們的主要目標是進行身心溝通和自我治愈。紐約州卡茨基爾城市牛仔旅館(Urban Cowboy Lodge)的共同所有人里昂?波特表示:“我們開玩笑說我們為顧客提供的最好的便利服務是沒有手機服務,對于許多人而言確實如此?!痹撀灭^在2020年3月開業,一周之后因為疫情被迫停業。在短暫停業一段時間之后,該旅館在夏天復工,采取了非接觸式入住登記,所有活動均安排在戶外進行。該旅館還購買了一臺重6,000磅的Roberta's Pizza披薩烤箱用于制作美食。

    亞利桑那州圖森Tanque Verde農場的馬廄。圖片來源:Tanque Verde農場

    波特表示:“事實證明,在暑期為人們提供一個逃離紐約市的去處,時機恰到好處。我們整個暑期都在全負荷運轉,并且成為許多人離開家門之后首次旅行的目的地。我們寧可小心謹慎,為人們創造一個安全的場所,臨時逃避城市疫情生活所帶來的壓力。那是一段瘋狂的時間,這要歸功于我們出色的員工,他們像士兵一樣一直恪盡職守?!?/p>

    目前,出境游的前景仍不明朗,因此農場就近為人們提供了擺脫壓力、治愈身心的地方。威爾森負責幫助Vista Verde農場管理100匹馬。他表示:“有句話說得好,馬是靈魂的鏡子。馬會接受真實的我們,它們會公正地看待我們??傊?,如果我們愿意向馬學習,它們就是最好的治療師?!保ㄘ敻恢形木W)

    翻譯:劉進龍

    審校:汪皓

    對于想要擺脫封鎖的人們而言,戶外環境總是能讓他們感到放松。在新冠疫情期間,游客們紛紛希望逃離人群,感受大自然的治愈力量,大農場的生意因此大漲。

    Vista Verde農場過去16個月經歷了一系列的調整。該農場正常情況下可容納游客55人,但在2020年夏季減少了20%,如今農場持續客滿,又遭遇了人手不足的困境,這個問題在餐旅行業非常普遍。威爾森表示,隨著2021年暑期高峰來臨,等候入住的游客名單“早已大排長龍。人們可以到戶外遠離人群的地方,你能感受到被壓抑的旅游需求所帶來的影響?!?/p>

    還有一些農場迎來了自開業十年以來最繁忙的一年,例如位于蒙大拿州菲利普斯堡的洛克溪農場(The Ranch at Rock Creek)。在位于亞利桑那州圖森的Tanque Verde農場,家庭聚會業務從未間斷。該農場2021年6月的入住率比起歷史最高水平增加了一倍,創下歷史記錄。

    隨著人們恢復群聚,從小規模休閑旅游到幾代人聚會,高端農場的業務量在不斷增長。蒙大拿州格里諾Paws Up度假村的收益經理考特尼?斯科特表示:“我們看到了大家庭包場度假和幾代人旅游的趨勢。很長時間沒有聚在一起的家人們來到Paws Up度假村歡聚一堂,這里為人們提供了帳篷或房屋等各種形式的住宿?!?/p>

    Paws Up度假村距離米蘇拉國際機場(Missoula International Airport)40分鐘的車程,占地30,000英畝,提供了寬敞的空間。度假村沒有酒店,為游客提供了僻靜的居住環境,留出了戶外用餐空間,還有100英里長的小路,讓游客們可以真正地親近自然。

    農場為游客提供各種有趣的(有時候是新鮮的)體驗,比如從馬身上學習人生哲理,或者安靜地聆聽雖然可怕但會令人心安的雷聲轟鳴。這些事情都很簡單,但在經過隔離和親朋好友之間的分離之后,這些體驗能夠給人們留下永恒的回憶。懷俄明州杰克遜霍爾的斯內克河體育俱樂部安排了豐富的戶外活動,讓游客們樂不思歸。該俱樂部餐旅業務總監查克?格林沃爾德表示:“游客們希望通過這里獨有的戶外活動,融入大自然,用真實的戶外體驗滋養身心?!?/p>

    游客們的主要目標是進行身心溝通和自我治愈。紐約州卡茨基爾城市牛仔旅館(Urban Cowboy Lodge)的共同所有人里昂?波特表示:“我們開玩笑說我們為顧客提供的最好的便利服務是沒有手機服務,對于許多人而言確實如此?!痹撀灭^在2020年3月開業,一周之后因為疫情被迫停業。在短暫停業一段時間之后,該旅館在夏天復工,采取了非接觸式入住登記,所有活動均安排在戶外進行。該旅館還購買了一臺重6,000磅的Roberta's Pizza披薩烤箱用于制作美食。

    波特表示:“事實證明,在暑期為人們提供一個逃離紐約市的去處,時機恰到好處。我們整個暑期都在全負荷運轉,并且成為許多人離開家門之后首次旅行的目的地。我們寧可小心謹慎,為人們創造一個安全的場所,臨時逃避城市疫情生活所帶來的壓力。那是一段瘋狂的時間,這要歸功于我們出色的員工,他們像士兵一樣一直恪盡職守?!?/p>

    目前,出境游的前景仍不明朗,因此農場就近為人們提供了擺脫壓力、治愈身心的地方。威爾森負責幫助Vista Verde農場管理100匹馬。他表示:“有句話說得好,馬是靈魂的鏡子。馬會接受真實的我們,它們會公正地看待我們??傊?,如果我們愿意向馬學習,它們就是最好的治療師?!保ㄘ敻恢形木W)

    翻譯:劉進龍

    審校:汪皓

    The outdoors always grant a great release for those who want to get away. Ranches, in particular, found their stride during the COVID-19 pandemic, with travelers looking for relief from throngs of people and embracing the healing properties of nature.

    For Vista Verde, the past 16 months were met with a whirlwind of adjustments, from reducing its 55-person occupancy by 20% during 2020's summer months to seeking staff upon full capacity, a common problem the hospitality industry is facing. Now, as summer 2021 is in full swing, the waitlist at the ranch is "a mile long," according to Wilson. "You can feel the effects of pent-up demand for travel where you can be outside, spread out, and away from the crowds."

    Other ranches, such as The Ranch at Rock Creek in Philipsburg, Mont., saw its busiest year since opening a decade ago. Tanque Verde Ranch in Tucson, Ariz., where family reunions are on constant rotation, is also setting records with its June 2021 occupancy doubling its previous historic numbers.

    As groups reconnect, luxury ranches are welcoming everything from small retreats to multi-generation gatherings. "We continue to see the trend of large families, full camp buyouts, and multi-generation travel," says Courtney Scott, revenue manager at The Resort at Paws Up in Greenough, Mont. "Families that have not been together for some time can come together at Paws Up in multiple accommodations, tents, or homes."

    Located 40 minutes from Missoula International Airport on 30,000 acres, Paws Up inherently provides space. With no hotel on property, lodging is secluded, outdoor dining is spaced out, and 100 miles of trails allow guests to truly spread out.

    Whether humbled by a horse's teachings or silenced by an ominous yet comforting roar of thunder, ranch properties provide fun (and sometimes new) experiences. It's simple, but the isolation and disconnect create lasting memories for families and friends. At the Snake River Sporting Club in Jackson Hole, Wy., outdoor pursuits immerse guests into its habitat. "They want to be surrounded by nature and want authentic experiences that nourish their body and mind, so getting outside and doing activities that are unique to the destination," says Chuck Greenwald, director of hospitality.

    Engaging and reconnecting with themselves are main goals for guests. "We joke that our greatest amenity is the lack of cell phone service, but for many, it truly is," says Lyon Porter, co-owner of Urban Cowboy Lodge in the Catskills, N.Y., which first opened in March 2020, just a week before the pandemic shutdown. It closed shortly thereafter and reopened in the summer with no-contact check-ins, all outdoor programming, and a 6,000-pound Roberta's Pizza oven for the food program.

    "As it turned out, opening an escape from New York City that summer was oddly the perfect timing. We were at 100% capacity the entire summer and became many people's first trip outside of their apartment," says Porter. "We erred on the side of the most cautious person in the room and created a safe respite from the stresses of the pandemic life in the city. It was a wild time, and we have to give credit to our amazing staff who were soldiers throughout the entire process."

    Right now, as international travel remains a complicated feat, U.S. ranches provide therapeutic escapes close to home. "There's a saying that a horse is a mirror to your soul, and that is so true," describes Wilson, who helps manage Vista Verde’s 100 horses. "Horses take us for exactly who we are, and they see us for all we are without judgment. Overall, if we are open to the lessons they are trying to teach us, horses are the best therapists out there."

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